Brand Manager - Asia

As the Brand Manager, you are tasked with creating a highly recognised premium brand across Asia. Reporting to the Marketing Manager, you will have a high degree of ownership to create the branding strategy and lead execution for two of our proprietary apple varieties. There is lots of scope to use your creativity to sell the story and inspire consumers to “love” your brands with the support of a large scale budget.

Your key responsibilities will include: 

• Managing and developing the ‘look and feel’ of your brands by designing a 5-year brand plan, then creating content and activation campaigns to bring this to life.
• Collaboration with internal stakeholders, agency partners and other apple industry distributors to align plans and branding activities.
• Weekly agency WIP’s to ensure your partners across Asia are on track to deliver campaigns and events.
• Budget management – tracking spend to ensure optimal ROI

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What you’ll bring:  

• You’ll have studied marketing or have 5+ years' experience in Marketing or Brand Management.
• You can demonstrate how you’ve managed a brand, kept it within guidelines and to target.  
• Comfortable telling a story and inspiring your audience, your “go getter” approach shines through in your work.  
• You're a collaborator, able to influence to get the right outcomes while listening and taking others perspective onboard.
• We work in a fast paced and fluid environment, so you need to be comfortable with ambiguity and able to pivot quickly.
• You have the right to work in New Zealand and can pass pre-employment checks. 

What we offer  

• Make your mark globally with autonomy to create and drive the brand strategy.
• Opportunities to grow your expertise within your role and the wider business. 
• Join a supportive, innovative and future focused team.   
• An environment where we embrace diversity and unique ideas. 

If you want to be part of a business that deliver world class marketing campaigns alongside world class apples, then please apply now!  

Who we are 

Mr Apple is New Zealand’s largest apple grower and exporter, with 15 orchards and 5 Post Harvest facilities across the sunny Hawke’s Bay.  We are proud to be part of Scales Corporation. After 120 years Scales has established itself as a market leader in agribusiness. At Mr Apple, our team of experts prides themselves on apple perfection – to achieve this, we hire and grow a diverse workforce of people from all backgrounds, experiences and perspectives.   

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