Russet – can actually be a good thing for flavour.  Apples with russet are often sweeter than apples growing next to them with perfect skin.  Some people see an apple with ‘russet’ on the skin and think there must be a defect – but it’s usually just an indication that there have been droplets of moisture sitting on the apple whilst it has been growing during Spring.  

At Mr Apple, most of our orchards are close to the coast which means that sea breezes naturally help to keep things dry in the orchards; but especially rainy or humid Springtime, or if there is a lot of fruit or leaves on the tree, can mean that the apples don’t dry out as quickly – and the moisture sitting on the skin can cause the russet.  There is nothing wrong with the fruit and it can often be sweeter – so don’t reject our russetted apples and know that they are safe to eat – and delicious!

Pure Water

Pure Place

Pure Water

The water in Hawke's Bay comes from the pure rain that falls in the ranges and meanders along the plains, helping create the perfect environment for fruit to grow

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Traceability

Pure Safety

Traceability

We know our apples! In fact, Mr Apple can trace each carton of apples back to the small block of land on the very orchard on which they were grown. This means that we can assure the safety of every box of apples we deliver.

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The journey of an apple

News

The journey of an apple

Our apples start with blossom - growing in groups of 5 with another flower in the middle. Bees come to the orchard to pollinate the flowers and from that point, our apples begin to grow.

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