Pure Delight
Pure Delight

Pure Delight

Colour and crunch, sweetness and refreshment – that’s the Pure DELIGHT you’ll feel when you bite into a Mr Apple apple. You can taste the natural goodness of the orchard where it was perfectly grown.

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Working with Nature
Pure Delight

Working with Nature

To protect our apples we work with nature, not chemicals. These little devices on the tree give off a pheremone that confuses male moths and stops them being able to breed and infest our apple trees.

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Pure Safety
Pure Safety

Pure Safety

We put safety first with every apple we ship. From natural pest control, to full traceability, and working with global organisations on cutting edge safety control - food safety at Mr Apple is important in every aspect of our operation, all the time.

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Nature around orchards
Pure Place

Nature around orchards

We love birds! Having them in our orchards means they can control the kind of pests we don't want near our apples. It's just another way that working together with nature helps us grow better apples for you. Our Orchards are a special place - as the seasons change there's always something to do to help care for our trees and fruit. We're proud to live and work in Hawke's Bay - the perfect place to grow apples

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We only do apples
Pure Expertise

We only do apples

At Mr Apple, we only grow apples. It’s all we know, and we’re obsessed with growing the best apples in the world. Apples have been grown in Hawke’s Bay for 150 years and Mr Apple’s apple know-how has been passed down by all the people who grew apples before us. Mr Apple has been growing apples for over 20 years. At Mr Apple we have x people who have worked here for more than 20 years - we’re a bit obsessed with apples and we live apples every day.

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Hawke’s Bay - what makes it good for apples?
Pure Place

Hawke’s Bay - what makes it good for apples?

Apples have been grown commercially in New Zealand for over 100 years. New Zealand’s natural environment makes a perfect place for growing apples – cool winters, warm spring, good sunshine hours natural rainfall with a relatively dry growing season.

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Pure Expertise
Pure Expertise

Pure Expertise

Our people know their apples. They’re apple experts who have grown up around apples and have been in the industry for decades. They also know their technology. They embrace technology and push the boundaries of what is possible, all to help make our apples even better.

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