Pure Delight
Pure Delight

Pure Delight

Colour and crunch, sweetness and refreshment – that’s the Pure DELIGHT you’ll feel when you bite into a Mr Apple apple. You can taste the natural goodness of the orchard where it was perfectly grown.

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Nature around orchards
Pure Place

Nature around orchards

We love birds! Having them in our orchards means they can control the kind of pests we don't want near our apples. It's just another way that working together with nature helps us grow better apples for you. Our Orchards are a special place - as the seasons change there's always something to do to help care for our trees and fruit. We're proud to live and work in Hawke's Bay - the perfect place to grow apples

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Pure Expertise
Pure Expertise

Pure Expertise

Our people know their apples. They’re apple experts who have grown up around apples and have been in the industry for decades. They also know their technology. They embrace technology and push the boundaries of what is possible, all to help make our apples even better.

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Pure Control
Pure Control

Pure Control

To get the very best apples to you means it’s vital we have pure control. We work with nature and apply the best of science to grow the best apples. This ensures our apples reach our customers in the exact same condition as when they were picked from the tree.

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Pure Safety
Pure Safety

Pure Safety

We put safety first with every apple we ship. From natural pest control, to full traceability, and working with global organisations on cutting edge safety control - food safety at Mr Apple is important in every aspect of our operation, all the time.

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Working with Nature
Pure Delight

Working with Nature

To protect our apples we work with nature, not chemicals. These little devices on the tree give off a pheremone that confuses male moths and stops them being able to breed and infest our apple trees.

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Pure Place
Pure Place

Pure Place

Mr Apple is from Hawke’s Bay, New Zealand, a place where you can’t help but be inspired by nature. It’s the long hours of summer sunshine, cooled by sea breezes, with a touch of frost in the winter - the perfect conditions that our apples love to grow in. Hawke's Bay is the first place in the world to see the sun - and we think it’s the best place in the world to grow apples.

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